Florida-based Anago Cleaning Systems has been in the Philadelphia and Pittsburgh markets for nearly a decade. The 23-year-old company is now looking to recruit “master franchisors” in the midstate to oversee local growth, said Judy Walker, the company’s vice president of marketing.
“We haven’t done any aggressive marketing in Central Pennsylvania (up to this point),” she said.
Under Anago’s two-tier franchise model, a master franchise owner buys exclusive territory rights to areas with populations of 500,000 or more.
Master franchise rights cost $39,000, with the all-in investment around $100,000 to include working capital to market the business.
The company also has created a $250,000 fund to help veterans get into the business.
The master franchisor then contracts for unit franchises in the area. Units can cost as little as $1,000.
The company is hoping to sell Harrisburg as one master territory and the combined York and Lancaster markets as a second, Walker said. A Lehigh Valley territory also is available, she said, citing the Allentown and Bethlehem areas.
“We like to say cleaning isn’t sexy, but you can take it all the way to the bank,” she said. “There is a lot of money in dirt.”
This is a $100 billion industry in the U.S. with expected double-digit growth in the next year, she added.
“There is unlimited potential for (franchise) units. There is always someone looking for secondary income,” Walker said.
Anago currently has 32 master territories in the U.S. with more than 2,300 franchise units, Walker said. It was ranked as the fifth-fastest-growing franchise by Entrepreneur magazine in 2011.
The company hopes to sell six to eight master territories in 2013.