• Login/Register
  • Contact Us
  • Advertise
FacebookLinkedInTwitterRSS Feeds
advertisement
  • Home
  • News
    • Business Journal Daily
    • By Industry
      • Banking & Finance
      • Construction
      • Education
      • Energy & Environment
      • Government
      • Health Care
      • Hospitality & Tourism
      • Manufacturing & Distribution
      • Marketing & Advertising
      • Nonprofit
      • Real Estate
      • Retail
      • Technology
      • Transportation
    • This Week's Issue
      • Frontpage
      • Briefcase
      • Opinion
      • Columns
      • Digital Edition
    • Morning Roundup
    • 10 Things to do This Weekend
    • Submitted News
    • Around The Globe
  • Events
    • Event Calendar
    • Post an Event
    • Recent Events
  • Lists
  • Special Editions
  • Marketplace
    • Business Marketplace
  • Subscribe
  • Multimedia
Site sponsored by:

advertisement
advertisement
 
STOCK SUMMARY
Nasdaq 2847.21+68.42
S&P 500 1315.99+20.77
Armstrong 43.84+0.51
The Bon-Ton Sto 3.82+0.12
Harley-Davidson "47.21
Harsco 19.48+0.60
Hershey 67.65+0.24
Penn National G 45.85+1.33
Glatfelter Comm 15.28+0.35
Rite Aid 1.26+0.05
Unilife 4.20+0.19
Weis Markets Inc"44.88
 
Monday
Monday
High 77 °F
Low 62 °F
61 °F
Light Rain Fog/Mist

February 17. 2012 2:44PM

Connecting with technology

E-meetings offer a new dimension for manufacturers

By Jim T. Ryan

Meeting attendees wait patiently in the conference room of TE Connectivity Ltd.'s Dauphin County office. And then, Dave Traverso, another staff member with the electronics manufacturer, walks in and sits down across from the others at the table.
TE Connectivity Ltd. employee Dave Traverso (on screen) in the company's Berwyn, Chester County, office talks with colleagues Emily Copenhaver, left, Michael Ratcliff and Jim Painter in its Lower Swatara Township office via one of the company's Telepresence conference rooms. The system uses high-definition video and audio to make e-meetings seem like everyone is in the same room. Videoconferencing is helping more companies augment their face-to-face visits with colleagues and customers. Photo/Jim T. Ryan


The meeting can begin, but Traverso is participating from just outside Philadelphia in TE Connectivity's Berwyn office via Telepresence, a high-tech videoconferencing system made by San Jose-based Cisco Systems Inc.

Considering the exceptional sound quality and high-definition video on three large-screen TVs, Traverso might as well be sitting in the midstate office. At times, the system tricks the mind into thinking he's sitting at the table in Lower Swatara Township.

"You really get that immersive experience," said David Wert, TE Connectivity's information technology and communications analyst. "It's an awesome technology."

Manufacturing could be one of the last frontiers for teleconferencing and electronic meetings, such as those used by TE Connectivity. But more companies are warming to the idea of conducting e-meetings as technology improves, executives said.

E-meetings have enabled the technology, finance and government sectors to save on travel expenses, said Michael Starner, president of Harrisburg-based Digital Samba USA, which offers Web-based videoconferencing. The firm is the U.S. subsidiary of Spain-based software company Digital Samba.

Some companies have shied away from teleconferencing over the years because they had bad experiences when the technology was new, but video, audio and Web gadgetry have come a long way over the past decade, he said.

"Early adopters could have experienced technical problems that made them think twice before jumping back into the market," Starner said. "Nowadays, online meetings are very common and work well."

However, manufacturing is the one industry slow to utilize e-meetings, preferring to travel to the assembly line, he said. Some things still require being there to fully understand them, he said.

Large manufacturers such as TE Connectivity are illustrating how e-meetings can be beneficial to their industry. The Switzerland-based maker of connectors, electronic components, wires and other hardware has 34 locations worldwide outfitted with cutting-edge teleconference rooms like the ones in its Central Pennsylvania offices.

It started with seven locations in 2009, including the midstate office, Berwyn and Menlo Park, Calif., as well as sites in Japan, China, Germany and Holland, Wert said. The Telepresence rooms were a hit, and they are almost always booked solid today, he said. In 2011, employees logged 18,000 hours of e-meeting time, he said.

The real advantage is that anyone at the company — not just executives and managers – can use the teleconference rooms without flying around the world, he said.

"You can really get a face-to-face meeting and look at parts without sending someone to those locations," Wert said.

Smaller midstate companies are finding value in such systems, even if theirs don't have all the bells and whistles that a global corporation can afford.

"We have a product that we're reaching out across the country and across the world to sell, but we have a limited budget," said Richard Wurzbach, president of York-based Maintenance Reliability Group, also known as MRG Labs.

The company sells Grease Thief, products and an analysis process Wurzbach developed to sample grease in manufacturing and energy production equipment. By sampling grease and analyzing its contents, MRG Labs can find problems in machines, predict future breakdowns and suggest preventative maintenance that keeps equipment running smoothly.

MRG Labs uses videoconferencing through Digital Samba to demonstrate the process to potential clients. Having that technology available has paid for itself in new business, Wurzbach said.

Explaining Grease Thief via videoconferencing helped MRG Labs land contracts with Dong Energy and Vattenfall, two of the largest wind turbine operators in Denmark, Wurzbach said. He and MRG staff explained the process online last year. A few months later, he said he was standing on top of a 400-foot windmill in Denmark finalizing the contract.

Sometimes companies avoid videoconferencing because they don't want to become over-reliant on it and lose the face-to-face component of their business, Starner said.

"Even though we make a living in this sector, we'll be the first to admit technology will never be the same as a real handshake," he said.

Companies won't lose that personal touch as long as they're using videoconferencing to augment in-person meetings, Wurzbach said.

But if your goal is to better explain yourself, your company and its products to potential clients before flying to Europe or even across the country, then e-meetings have a definite value, he said.

MRG Labs used videoconferencing to explain Grease Thief to staff at the California-based Electric Power Research Institute, an energy industry-backed research nonprofit. Speaking to them live in an e-meeting helped MRG Labs land a $50,000 research contract with the institute, Wurzbach said.

"If your choices are sitting on the phone and being frustrated explaining a complex process, as opposed to showing someone in live video," he said, "that's worth it."


Latest News

Bill could create jobs, tax break for small businesses

Small Business Week Video: Rolling Along

Park service: Susquehanna designation enables financial help

Lancaster app developer Seisan plans growth move

HIA seeing interest as Orlando, Denver routes debut

Hbg. City Council to vet development projects

Free seminar on risk management for landlords

Click to Post A Story

Advanced search

Free E-newsletters

e-mail alert
Sign up now for CPBJ's daily and weekly
e-newsletters! Click Here

advertisement
  • Print
  • Blog
  • Popular
  • Tweet
  • Comments

This Week in Print

View the Digital Edition

Subscribe
Special 6 Week FREE Trial Offer

Real Estate  View more...

Watch out for changing title insurance rates   

Sports  View more...

How popular are sports on TV?  

Politics  View more...

the cube  View more...

Sales  View more...

Avoiding the knowledge sewer

Main Dish  View more...

Greek flavors really do exist in Central PA

Wealth  View more...

Understanding financial professionals’ fees and compensation: Part 2

    1. Bill could create jobs, tax break for small businesses

    2. HIA seeing interest as Orlando, Denver routes debut

    3. Lancaster app developer Seisan plans growth move

    4. Hbg. City Council to vet development projects

    5. Free seminar on risk management for landlords

  1. Bill would raise Pa. Turnpike speed limit to 70 mph (5)
  2. Consultant: State tech spending tops $2.2B next budget (1)
  3. Study: Marcellus Shale reducing environmental violations (1)
  4. New Stampede ownership fosters business relationships (1)
  5. Economist Paul Krugman: Euro breakup looking likelier (1)
advertisement
advertisement
sponsored by:

CPBJ Poll

Why or why not? vote

advertisement

CentralPennBusiness.com

Latest News

Submitted News

CPBJ in Print

Subscribe to Print

Subscribe to E-news

Special Editions

Lists

Events

Blogs

Advertising with CPBJ

Media Kit

2012 Editorial Calendar

Event Sponsorships

Production Info

Classified Specs

Customer Service

Contact CPBJ

Help & FAQ

About CPBJ

CPBJ Staff

Directions

Terms of Service

Privacy Policy

Purchase Photos

Resources

Classifieds

Archive Search

Surveys

Business Lists

Facebook

Twitter

LinkedIn



















       Listrak - Email Marketing Solutions / Shopping Cart Abandonment Email Marketing Solutions & Shopping Cart Abandonment PageTurnPro

© 2012 Journal Publications Inc. All information on this site are copyright of Journal Publications Inc. All images are the sole property of Journal Publications Inc. and no rights are granted for any use without the express written consent of Journal Publications Inc.